Bright Insights is a suite of analytics based products that collects fresh web data from multiple eCommerce platforms and derives insights for various aspects of your activity. Whether you are a brand selling via an eCommerce platform or a retailer with such a platform, Bright Insights can provide management-level, call-to-action insights on:
- Sales and market share Analyze your business performance – see into sales volume at category, brand, and product levels, as well as market share visibility into competition, trends, and market performance insights
- Category Insights – Improve offerings with an optimized catalog, evaluate category-level performance with 360° digital shelf analytics of category sales, pricing, and assortment to fine tune your catalog
- SKU Tracker – Keep a tight watch on your products wherever they are sold. Monitor all your SKUs across multiple platforms, identify critical gaps in your retail KPIs and take action to optimize sales
- Price Matching – Understand the market and build an effective pricing strategy. Compare product prices across multiple websites & track changes for similar products across brands on a daily basis.